Extremely happy to announce our new Digital
Marketing Course. You all aware about digital landscape is moving at a fast
pace. Every industry has been affected by the advances in digital, from
retailers to brands and agencies. We are covers all the fundamental of digital
marketing, and introduce you to new key channels, concept and metrics. We are
more focus on practice and live examples.
This course has been developed to provide
you with all the essential knowledge and skills in order to plan execute and
monitor effective digital marketing campaigns.
The main topics covered are:
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Online marketing research and personal modeling
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Search Engine Optimisation (SEO)
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How to plan a new website build
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Creation of content and simple wireframes
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Build of website
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Web Analytics
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Setting up of paid search and social campaigns
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Social and content marketing
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Email marketing
Each session consists of three parts:
Theory – The topic and best practice principles
are discussed.
Demonstration – A task is set for the session and
shown how to be completed.
Practical - The students are expected, with
support from the tutor, to build a paid search campaign, email marketing send
or whatever that week’s topic is.
The goal of this course is to get the student to have
hands-on experience in the major areas of digital marketing. At the end of the course each student will
have a project that they can continue to market if they desire and also have had
actual experience working with each of the above channels, which they can
apply, to other projects in the future.
