As whole world is moving rapidly from desktop to mobile, it wouldn't be wrong to call mobile marketing as a next era of marketing. Realising this fact and considering millions of mobile users across the world, many marketers has already started reaping benefits of mobile marketing. If you still unaware will fruitful benefits of mobile marketing, then this article will introduce you with them.
The prime aim of marketers is to reach target audience and engage them. Mobile marketing help marketers to fulfill both of these goals easily and effectively. Lets uleash the benefits of mobile marketing.
Mobile device is a personal entity. People carry their mobile devices most of the time throughout the day. Therefore, with mobile marketing, you can reach to your highly targeted audience and interact with them directly. Unlike destop and online marketing, you can perform real-time marketing practices with mobile marketing as your audience find your messages and offer in real-time.
2. Effective communication & customer relationship management
Usually, many mobile users and internet savvy individuals very attached to their hand-hold gadgets. Therefore, mobile marketing may be percieved by your end-users as friendlier effort. If you succeed in establishing two way communication, then your customers find it easier to engage with you and you will be able to build strong relationship with them.
3. Promote your campaign at lower cost
In comparison with many other marketing channels, mobile marketing features much lower CPM. As you can easily integrate with other channels such as social media, print and television, the preparation cost of mobile marketing remain low.
4. Higher response rate
Mobile marketing shows higher response rate over email marketing. This resulted in wastage of media and efforts, and higher ROI.
5. You get more accurate and relevant customer data
Through mobile marketing you can attain and maitain customer data effectively. Here, phone numbers are used as uniqune customer IDs. As many people tend to not change phone numbers frequently and keep them for longer times, it is better to keep them instead of keeping email IDs. By having long time personal IDs, you can track and evaluate your mobile marketing efforts effectively.
6. Interaction with customers via location based services
With the help of location based services, you can get real time geo data of your customers. It may help you to establish a personalized communication with them based on what they are doing in real-time. You can gather this information through various resources such as NFC, QR codes and Bluetooth. However, need to take customer's permission in order to use location based services.
If you want to reap all these benefits of mobile marketing, you need little assistance of expert digital marketer. Find out the one who has ample experience in digital marketing arena and knowledge of mobile marketing to make your mobile marketing dream come true.
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