Top 3 Inbound Marketing tactics to try, now!

Various inbound marketing tactics should be at the core of every company’s digital strategy. The fantastic thing about inbound marketing is that every company can do it! The question is, where should you start?
Based on the ‘I-want-it-now!’ world that we currently do business in, here are the top three inbound marketing tactics for your business to try, right now!

1. Create an inbound-ready website.

The first thing every company must do before beginning the inbound marketing process is prepare their website for the increase in inbound leads. The focus of the website should shift from a static webpage to one that not only encourages visitors to return to the site several times, but also engage in the content on the website by commenting, sharing, downloading content, and more.
There are many ways to go about shifting your website from a static page to a lead generating and nurturing masterpiece:

• Integrate a blog section within your website, with an easy way for each post to be shared on social media.
• Create a free content offer on your home page, downloadable after filling out a form to gather intel on your prospect.
• Create an eye-catching call-to-action, leading to a landing page. This can be in the form of a free assessment/consultation, booking page, request for more information, or anything relating to your specific field.
• Make sure that all links to your social media pages are clearly shown on all pages to encourage prospects to get involved.

2. Get involved with social media

Social media has become one of the most powerful ways a company can spread its message, but it needs to be done properly. Most companies seem to use social media as a one-way message platform only, rarely encouraging discussion. The main things to remember when using any sort of social media platform are:

• Share your content, and encourage your prospects to get involved in the re-sharing of your posts.
• Ask questions, and look to engage in conversation.
• Prove you’re the best in the game – deliver the facts to your audience.
• Don’t forget to use hashtags!

By creating conversation and good press through social media, your company can easily stand out from the competition and nurture its leads.

3. Blog, blog, blog!

So, you’ve got the blog section on your website, now it’s time to spread your message, frequently and consistently. The content is key when it comes to blogging, but be wary of what you post. Your blog shouldn’t be used as a sales tool – that is to say, don’t blog to advertise your product. Blogging should be used to help answer any questions that your prospect base might have in regards to the field you’re in. The key to maintaining a successful blog is to:

• Create an editorial calendar, and encourage various people within your organization to contribute to the blog. This proves that the people within your company are the top of their discipline, and ensures your blog covers a massive level of topics.
• Don’t sound like you’re selling youdrself – blog to educate, blog to show thought-leadership, and blog to help your prospect base make informed decisions.
• Try to answer the most common questions your prospects might have in your field.
• Allow subscribers, so that you can deliver your content to your prospect base with ease.
• Share everything on social media.

By doing all of this, not only do you create a level of comfort for your prospect, build rapport with your prospect before the first meeting, nurture your leads, increase your search ranking and encourage conversation, but you create compounding marketing materials that never leave the internet. The more you implement inbound marketing into your strategy, the more leads you’ll be able to convert. By employing these three simple techniques, you’ll put yourself on the right track to inbound success!

Read Original Article - https://www.linkedin.com/pulse/20140707214109-175992332-top-3-inbound-marketing-tactics-to-try-now

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Reap the Benefits Of Mobile Marketing To Boost Your Business Growth

As whole world is moving rapidly from desktop to mobile, it wouldn't be wrong to call mobile marketing as a next era of marketing. Realising this fact and considering millions of mobile users across the world, many marketers has already started reaping benefits of mobile marketing. If you still unaware will fruitful benefits of mobile marketing, then this article will introduce you with them.
The prime aim of marketers is to reach target audience and engage them. Mobile marketing help marketers to fulfill both of these goals easily and effectively. Lets uleash the benefits of mobile marketing.

1. Accurate reach & direct interaction
Mobile device is a personal entity. People carry their mobile devices most of the time throughout the day. Therefore, with mobile marketing, you can reach to your highly targeted audience and interact with them directly. Unlike destop and online marketing, you can perform real-time marketing practices with mobile marketing as your audience find your messages and offer in real-time.

2. Effective communication & customer relationship management
Usually, many mobile users and internet savvy individuals very attached to their hand-hold gadgets. Therefore, mobile marketing may be percieved by your end-users as friendlier effort. If you succeed in establishing two way communication, then your customers find it easier to engage with you and you will be able to build strong relationship with them.

3. Promote your campaign at lower cost
In comparison with many other marketing channels, mobile marketing features much lower CPM. As you can easily integrate with other channels such as social media, print and television, the preparation cost of mobile marketing remain low.

4. Higher response rate
Mobile marketing shows higher response rate over email marketing. This resulted in wastage of media and efforts, and higher ROI.

5. You get more accurate and relevant customer data
Through mobile marketing you can attain and maitain customer data effectively. Here, phone numbers are used as uniqune customer IDs. As many people tend to not change phone numbers frequently and keep them for longer times, it is better to keep them instead of keeping email IDs. By having long time personal IDs, you can track and evaluate your mobile marketing efforts effectively.

6. Interaction with customers via location based services
With the help of location based services, you can get real time geo data of your customers. It may help you to establish a personalized communication with them based on what they are doing in real-time. You can gather this information through various resources such as NFC, QR codes and Bluetooth. However, need to take customer's permission in order to use location based services.
If you want to reap all these benefits of mobile marketing, you need little assistance of expert digital marketer. Find out the one who has ample experience in digital marketing arena and knowledge of mobile marketing to make your mobile marketing dream come true.

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Top 5 Reasons Why Every Business Needs Social Media Marketing

Social media marketing has become a vital need for every small to large business. It is not enough to have just a website to maintain competitive edge. If you don’t leverage the power of other digital channel such as social media, mobile apps and email marketing, you will never know when your competitors acquire your customer base. Among these digital channels social media is on the top of the list due to the lucrative benefits it offers to businesses.

Today, millions of people across the world use social networks to stay connected, make new friends, share ideas, express openings, give wishes and so on. According to one survey, many of social networking sites users spend more than an hour on their favorite social networking platform; it may be facebook, twitter or any other network. In fact, it is no more hidden fact that people have become habitual with social networking and spend large amount of their quality time on some of the popular social networking sites in the world. Considering this fact as a great opportunity for business promotion, many businesses have already taken their businesses on social media and reaping its rewards. Here are top 5 reasons that make social media marketing as an utter need of every business.

Reach to target customers and know their interest
For business success it is very crucial to take your business to your target customers. Social media makes it easy for you to reach the customers that you are looking for. Also, it helps you to interact with your customers and get insight into their lives by reading their status updates.

Achieve Customer satisfaction
Customer satisfaction is what helps businesses to retain customers and achieve success. The business that able to respond to the problem with its services or product with an immediate effect certainly able to achieve customers’ satisfaction.  Social media marketing process help businesses to get customers feedback that help you to understand whether is issue with your services or products. Ultimately, it helps you to take necessary action right away.

Your competitors are already there on social media
As it become necessary to have social presence not only to connect with customers but also achieve better position in search engine results, every business make sure to create social pages and add social media signals on its website. In fact, businesses are crazily publishing posts on Facebook and Twitter. Facebook likes and twitter followers have become as necessary as having a powerful website to inspire customers to take action.

More Sales
Social media marketing helps you to keep your business always in front of your potential customers. When you stay in front of your customers constantly, they are more likely to remember your business and buy your products when they need it. Eventually, it will increase your sales.

Get more customers, boost business
When you use social media platform such as Facebook to promote your business and interact with your potential customers, you join plenty of groups that are related to your business. By participating in the discussion and posting links in these groups, you can inspire people to click on your site’s link and drive traffic to your website.

Undoubtedly, social media marketing helps businesses to promote business, connect with customers effectively, expand reach and get an edge over competitors. All you need is to create a social media marketing strategy and implement it properly.

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