Hummingbird-
A Google Algorithm
The Hummingbird is an
altogether new calculation. It methodologies web crawler questions in a fresh
out of the box new and savvy way using new innovation consolidated with more
seasoned components of the current calculations. It is named for the rate and
precision of the modest flying creature.
Mission: Remember, Panda and Penguin are two of the moving
parts that drive the Hummingbird algorithm's objectives and effectiveness.
Hummingbird's mission is greater in scope - broadening Google's understanding
of search queries, delivering optimized answers to its users, and rewarding the
websites that provide these types of answers.
Offenders: Though Hummingbird hosts heavy-hitters like Panda
and Penguin, the goal of Google's algorithm in a more abstract sense is to
improve the results of its search engine. Hummingbird's task is to emphasize
content that answers the questions that are important to Google's users, and in
such a way that the answers are driven by more than specific keywords and
terminology. In this case, there aren't so many offenders as there are sites
that haven't been optimized to answer questions clearly and with authority.
How to Respond: In the spirit of Panda and Penguin,
authentic, high-quality content will probably achieve what Hummingbird is
hoping of you, but aiming your determination at being the iconic personality in
your field and answering specific, important questions are bold long-term
aspirations that should keep you in the clear and on the road to success. Think
of Hummingbird as a pursuit awarded to those who have adhered to Panda and
Penguin and remain credible and trustworthy in the eyes of Google.
Your goal may be to see the best SEO results possible, but
an understanding of these three Google algorithms should provide the foresight
necessary to avoid pitfalls disguised as shortcuts. Ultimately, Panda, Penguin
and Hummingbird have eliminated all but the most intricate cheats, and have
created a web landscape that rewards the right motivations.
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