Content Marketing Is The New SEO

If you’ve run a business at any point in the last ten years and browsed around online a bit, then odds are you came across the mention of “SEO.” SEO, or search engine optimization, is basically a strategy to help attract more traffic to your website by increasing your website’s ranking on search engines such as Google. It’s still a strategy used today, although it has recently become overshadowed by strategies such as content marketing and social media. Want to know why? SEO was a strategy that was easy to take advantage of. Tricking Google into ranking a poorly put together website high on their search results page wasn’t exactly rocket science. However, new algorithms not only make this very hard to do – but they’ll punish you for trying to take advantage of old SEO loopholes, instead rewarding websites that put effort into the creation of content. This means that some creativity needs to go into your SEO.

While all this talk about algorithms may make it seem like you can just automate everything, this is simply not true. The success of your website depends more on what I like to call “human being optimization” more than it ever has. Optimizing your website for humans before you optimize it for the search engines. Think of it as working with search engines instead of simply trying to trick them. You provide them with good content and a great website so that their search results page provides users with high quality search results, and they provide you with more visitors to read your content. It’s a mutualistic relationship.

Why Content Marketing Is Integral to Inbound Marketing

To answer this question, I should probably explain exactly what inbound marketing is. So, a long, long time ago – before the existence of the “Internet” – businesses relied on outbound marketing to attract customers. Outbound marketing is a nice term for basically shoving information into the faces of unsuspecting consumers. Examples would be TV commercials, radio ads, print ads, flyers and – the absolute worst offender of them all – phone calls. There was nothing quite like having dinner interrupted by someone attempting to sell you insurance. When it comes down to it, outbound marketing is the equivalent of being informed about a product or service without having asked to be informed about it.

This is where inbound marketing differs. Inbound marketing allows the consumer to do the research by him or herself. The process goes like this: you put your company out there and expose your brand and offerings so that it’s easy for consumers to find you. Once they do find you, you provide them with information about your company and your products or services that they can educate themselves on their own time. You supply them with the information they need to make an informed purchasing decision on their own. You are not informing them about your products or services, they are informing themselves. This has proven to be an incredibly effective way to market to consumers since it takes away the pressure levied against them to buy right away. Instead, you’re nurturing them before, throughout and after the sales process, which leads to more long-term customers – exactly what you want.

Now you’re probably wondering, “what does content marketing have to do with all of this?” Because your prospects are more informed, it’s easier for your sales team to have a meaningful conversation with them. You are basically setting up more than half of the sale. Your content helps to attract readers, educate them, and exchange some information or a special offer for their personal information (such as name and email address). This means that your sales team doesn’t have to waste resources on pitching a product to someone who not only knows nothing about your solution or product – but has no interest in it either. Instead, your sales team will be dealing with educated prospects. All because of your content! This also brings us back to “human being optimization”. The quality of your content has everything to do with the person reading it. Content is no longer just about the keywords you use being tracked by search engine algorithms. What is more important is what you are writing and whom you are writing for.

The Benefits of Content Marketing

So let’s break down how your content will actually get your leads to the point where your sales team is ready to convert them into customers. The following are some of the benefits that your content will provide that will assist in obtaining high quality leads for your sales team:

• Increase Brand Awareness – Obviously you want as many people to know about your company as possible. The more often you release content on your website, the more exposure you’ll be providing for your company. If someone reads a piece that they enjoy, they’ll probably come back to read more, thereby becoming more familiar with your brand. There’s also a chance that they will share that content with friends and family. Their friends and family could turn around and share the content with their social circles – and so on. Not to mention that the more quality content you release, the higher your web ranking will be, exposing you to more potential web traffic.

• Increase Brand Trust and Loyalty – There are some businesses out there that release a tremendous amount of content in an attempt to draw in more traffic. But if you are writing crappy content, then who is going to read it? Readers will be able to tell if your content is bad by the opening paragraph – and there’s no way they are going to waste their time finishing it. And they’re definitely not going to come back to your website. Your content has to be good. In order to be good, it has to provide value to your readers. By giving them something they want or need, you’ll help to build both trust and loyalty over time.

• Establish Yourself as a Leading Authority – Another reason that you should focus on the quality of your content is the fact that you’ll eventually establish a reputation for knowing what you’re talking about. Not only does this help build trust and loyalty in your brand, it also helps foster a reputation as being an authority within your industry. You know you’re putting out some good stuff if other websites begin linking your content to their website. Those links are going to help tell search engines like Google that your content is good, which will boost your website in search results.

• Increase Social Engagement – By putting up a blog on your website, you’ll allow readers to comment on your content. Even if someone disagrees with your content, it’s a great way to get people talking.

• Increase Lead Captures – Good content will eventually convince readers to fill out your conversion forms, thereby capturing them as leads. This isn’t happening if they don’t trust you or your content is just bad. And obviously, the more leads you are capturing, the more potential customers you’re getting.

Why Good Content Is Important

So I’ve kind of gone over this already in some respect. Bad content is going to drive away potential customers since nobody wants to ready crappy content. But what if you’re trying to take advantage of SEO by just stuffing your content with keywords in order to draw more web traffic? Well, that’s where Google’s (as well as other search engines) updated algorithms come into play.

Google’s new algorithm, which is called Hummingbird, is focused on finding websites that provide good content and rewarding them with higher search rankings. Why does Google care? It’s competing with other search engines, which means that it wants to provide only the highest quality websites on their search pages. If you search for something like “new movie reviews” and all the websites that are listed on its first page are terrible, there’s a chance you’ll try out another search engine.

So how does it decide what websites are worthy of a high search engine ranking? Basically, it’s implemented a few different features to spot good content and to filter out bad content. First of all is Google Authorship, which allows content to be recognized by a single author. This makes it easier for Hummingbird to sort through content that you’ve written. Additionally, it judges the quality of content by measuring social activity. Social media has become incredibly important in this day and age. If a piece of your content is shared or liked on social platforms such as Facebook or Twitter, then the algorithm will pick up on that.

Single word SEO keywords are no longer as effective anymore either. Instead, it picks up on phrases such as “how to.” Long-tail keywords, which are phrases that contain more than just 3 or 4 words, are expected to become much more valuable. An example of a long-tail keyword vs. a regular keyword would be “learn how to speak German like a pro” instead of “learn German.” The algorithm has become much smarter and will weed out keyword stuffing for the sake of SEO, rewarding content that uses relevant long-tail keywords instead.

The Elements of Good Content

Okay, so I’ve been driving home the point of how important “human being optimization” is in terms of content. Now you’re probably thinking, “give me some pointers already!” So here you go, a few tips for creating high quality content:

• Create eye-catching titles – Guess what? The very first thing a visitor is going to read is the title of the content. If it’s boring, they’re not going to bother with it. If it was shared on social media, nobody is going to click it. The title needs to not only provide information about what the content is, but also why the visitor should read it. Simplicity is key here too – a run-on sentence as a title will not work. Readers will forget what the title is trying to say by the time they finish reading it! Consider using numbers, something along the lines of “5 Elements of Amazing Website Content”.

• Break up your text – What’s the first thing you do when you stumble onto a website with a giant wall of text that you have to scroll down? If you’re like me, you’ll click on that back button like your life depends on it. Break up your text using headers, bullets and numbers to prevent your readers’ eyes from bleeding.

• Use visuals – Visual content is considered the most effective type of content – this includes photographs, videos, graphs and charts to name a few examples. They just make it easier for visitors to consume information instead of sitting there reading. Remember, people who use the Internet have short attention spans. Wait a second, where was I? Oh right…

• Create effective calls-to-action – At the end of every piece of content you produce should be a call-to-action. A call-to-action incites the reader to do what you want them to do, whether it’s to schedule an appointment with your company or fill out a form. The call-to-action should be no longer than a sentence and should use effective language that incites action, such as “download now”, “visit us”, “contact us”, and more. Words such as “now” and “today” also help to create a sense of urgency that can drive them to action.

• Provide incentives – To encourage readers to click your call-to-action, provide an incentive. For example, you can provide them with a free downloadable eBook, whitepaper, or special offer in return for filling out your form. If your content is good, then they’ll be tempted to do what you want them to do in return for more in-depth content – especially if it’s free!

The Biggest Misconception of Content Marketing

The benefits of content marketing are real – and they certainly look good when you look at them all at once. But one of the biggest misconceptions that businesses have is that they assume that all they will have to do is implement a decent content making strategy into their marketing campaign and sit back and watch while their web traffic increases exponentially, leading to more leads being captured than they know what to do with. What you have to keep in mind is that most content won’t go viral. In fact, it’s going to take time for your content strategy to show results.
Content marketing is a long-term strategy, which means you have to be patient and diligent. Even if your content is of incredible quality, it’s not going to suddenly jump from a dozen views to a thousand over night. Even if you’re doing everything right in terms of marketing your content over numerous channels, it won’t gain that type of readership. It’s going to take time for people to click your links and check out your content. And odds are they won’t fill out your form right away – the most you should realistically hope for is that they will return to read more content. Eventually, as trust and loyalty build, they’ll share your content and possibly sign up for one of your offers. But this is the foundation you want, and the success of your content marketing will only build on this foundation over time.

Using Other Marketing Strategies to Compliment Your Content Marketing

Just because content marketing has taken over as the go-to online marketing strategy does not mean that other strategies, such as SEO or social media, should be abandoned. In fact, SEO and social media are critical components to the success of your content marketing strategy. By optimizing your content using carefully researched and relevant keywords, you can further bolster your website’s web ranking. And because your content needs exposure in order to be successful, social media is a necessity. Not only can you post content or links to your social media channels, you can also add social media buttons to the content itself. This will help increase the chance of your content being shared, thereby increasing its exposure.
So there you have it, content marketing has become a vital part of any online marketing strategy. While SEO is still important, search engines have made it clear that they are focusing on the quality of the content provided. This means that optimizing your website for humans before search engines has become more important than ever. If you’re ignoring content marketing as part of your strategy online, its only a matter of time until Google sends your website back to the stone ages or keeps it there.

You can find origin of this stuff here - https://www.linkedin.com/pulse/20141119214951-128175282-content-marketing-is-the-new-seo

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Top 10 SEO Tools to Help Improve Your Site Ranking

Following are some free top 10 SEO tools which will help you to optimize your web pages so that you can get higher positions in Google and other search engines:

1. Google Search Console – Best practices to help Google find, crawl, and index your site.

2. Keyword Planner – A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

3. W3C Validator – This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc.

4. Woorank – WooRank’s easy-to-use Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks.

5. Woobox – Engage your fans with Woobox promotional apps. Streamline your Facebook advertising with Woobox ad tools.

6. Screaming Frog– It allows you to quickly crawl, analyse and audit a site from an onsite SEO perspective. The tool looks for broken links, missing metadata, over-sized files and pictures, duplicate pages and internal links, just to name a few.

7. Linkquidator – Professional service for finding and removing Google unnatural links. Get rid of your bad links! Avoid Google penalty.

8. Panguin Tool 2.0 – See how Google’s algorithm updates have impacted your traffic.

9. HubSpot – Marketing Grader, that will work up a full report on how you’re doing with your marketing online.

10. Broken Link Checker – Broken links are bad for your website users and they can keep search engine spiders from your web pages. Check the links on your website with this free link checker.

What are your favorite free SEO tools? Share your recommendations in the comments.

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How will Google's Panda update affect your SEO? Check out update.

Panda - A Google Algorithm

Google Panda is a change to Google's query items positioning calculation that was initially discharged in February 2011. The change expected to bring down the rank of "low-quality destinations" or "slight locales", and return higher-quality destinations close to the highest point of the query items.

 

Mission: Panda stepped onto the scene in February of 2011 on account of one mission: to hoist superb sites with special, legitimate substance, and rebuff the individuals who went about as totals for "obtained" substance from different destinations. 


 

Google Panda

Guilty parties: These lesser destinations were known for gathering and reusing substance from contenders' sites, lodging different pages with a wide exhibit of classes. Their objective? To rank very with Google for various essential words. Furthermore, Panda punishes destinations with substance it regards 'slight', which is to say that it's been composed by a source that is either not believable, has low creation quality, is wrong, or just doesn't identify with the hobbies of a site's commonplace activity sort.

Step by step instructions to Respond: Google's Panda calculation implements quality. In case you're gathering or acquiring substance from somewhere else to populate your site with various high-positioning articles, think about contracting as a substance author of you're possess. Google is proficient at perceiving substance that you didn't compose, so don't attempt to trick the framework. To profit by these progressions, center your endeavors on composing full, all around considered points, altering your substance precisely, inquiring about the hobbies of your clients, and setting up yourself as a compelling voice in your field. A scrupulousness and a bona fide enthusiasm for your site will serve you well when you stand up to the Panda.

 

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How will Google's Penguin update affect your SEO? Check out update.

Penguin- A Google Algorithm

Google dispatched the Penguin Update in April 2012 to better catch destinations esteemed to be spamming its list items, specifically those buying so as to do as such connections or acquiring them through connection systems outlined essentially to help Google rankings. At the point when another Penguin Update is discharged, locales that have made a move to uproot awful connections, (for example, through the Google deny connections apparatus or to evacuate spam may recapture rankings. New locales not already got strength get caught by Penguin. "False positives," locales that were gotten by misstep, may get away.

Mission: Penguin landed in April of 2012 and brought with it a reinforced hunt for questionable or unnatural backlinks. Websites found to be the destination of multiple (often self made) links from other thin sites forfeited Google's trust and, in some cases, were shut down. Low quality sites with large volumes of links are out, and authentic, well trusted links to your site are in.

 

Offenders: Penguin's gaze is set on links, but there are plenty of ways to cheat the system beyond swaths of them leading to you from your own self made websites or from other forums where links are prevalent. Anchor text, for example, goes a little deeper than quantity and into search habits. Anchor text are the actual words that house a link, and if a site is seeing a lot of traffic from links with specific anchor text terms (example: 'home renovations'), Google assumes that those types of searches ought to be directed to your site. Where once, tricky users would produce multitudes of links with specific anchor text terms, Penguin has a trained eye for cheap self made links looking to cheat the system.

How to Respond: To appease Penguin, you're going to need to take on a little bit of a cleanup. Address the unnatural links leading to your website, and strive to adopt some link building best practices. There are other ways to garner the interest of potential partner websites (collaboration is a good place to start) and begin driving traffic to and from your website the right way. Before long, you'll see visitors coming to your site from origins you didn't expect, and that's a great step toward generating authority and regaining Google's trust in your links, which is a very real, very quantified trust rating. Be forewarned, the road to recovering from a Penguin infringement can be a long one indeed.

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How will Google's Hummingbird update affect your SEO? Check out update.

Hummingbird- A Google Algorithm

The Hummingbird is an altogether new calculation. It methodologies web crawler questions in a fresh out of the box new and savvy way using new innovation consolidated with more seasoned components of the current calculations. It is named for the rate and precision of the modest flying creature.

Mission: Remember, Panda and Penguin are two of the moving parts that drive the Hummingbird algorithm's objectives and effectiveness. Hummingbird's mission is greater in scope - broadening Google's understanding of search queries, delivering optimized answers to its users, and rewarding the websites that provide these types of answers.

 
 

Offenders: Though Hummingbird hosts heavy-hitters like Panda and Penguin, the goal of Google's algorithm in a more abstract sense is to improve the results of its search engine. Hummingbird's task is to emphasize content that answers the questions that are important to Google's users, and in such a way that the answers are driven by more than specific keywords and terminology. In this case, there aren't so many offenders as there are sites that haven't been optimized to answer questions clearly and with authority.

How to Respond: In the spirit of Panda and Penguin, authentic, high-quality content will probably achieve what Hummingbird is hoping of you, but aiming your determination at being the iconic personality in your field and answering specific, important questions are bold long-term aspirations that should keep you in the clear and on the road to success. Think of Hummingbird as a pursuit awarded to those who have adhered to Panda and Penguin and remain credible and trustworthy in the eyes of Google.

Your goal may be to see the best SEO results possible, but an understanding of these three Google algorithms should provide the foresight necessary to avoid pitfalls disguised as shortcuts. Ultimately, Panda, Penguin and Hummingbird have eliminated all but the most intricate cheats, and have created a web landscape that rewards the right motivations.

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What is Black Hat SEO and How to Avoid it ?

Our last post spoke the truth White Hat SEO i trust you accumulate enough information about white cap seo. Today i'll talk over with you concerning some important words that are utilized on Search Engine Optimization world. at the point when knowing this, you'll have enough arrangement concerning Black Hat SEO. From our sneak peaks post we found out about White cap Seo. Today we find out about dark cap seo and how to keep away from it,

Black Hat SEO: It's resistance of white cap that is mean it doesn't upgrade the establishments given via Search Engine. Black hat SEO contains pivotal word stuffing, shrouding ,connection ranch, concealed content and so forth it's known as deceptive SEO.

Cloaking: this can be such sensibly strategies which will indicate in Search Engine one sensibly substance with the exception of client this substance will be another. amid this framework once a page solicitation send to server then data handling location or client operators basically see, is it boot, crawler, arachnid, bike or human. when it see that it's creepy crawly then it send consistent page, however once it see that it's human then it send another page. this can be black hat SEO.

Link Farm: Opening heaps of site and gives every site join in every option site is comprehended as connection homestead. It build the every destinations back connection. Your site are known as spamdexing, on the off chance that you got. Spamdexing is your site are checked via Search Engine that you essentially have break the principles given by them. On the off chance that Search Engine denoted your site as spamdexing then it implies that your SEO gone into a waste. Your site is checked as spamdexing for a few reason like connection cultivating, catchphrase stuffing, limit pages, shrouding straight cut in the event that you done black hat SEO.

Keyword Stuffing:: It's an a piece of black hat SEO. It's a framework that over-burdening the page with most run of the mill decisive word. by and large concealed section coach utilized for enter this kind of essential word, this magic word keep covered up for client however noticeable for Search Engine. for the most part make every content and foundation shading same subsequently it stay covered up for client. Essential word stuffing at some point referred to as magic word stacking. this is regularly black hat SEO.

Gateway or Doorway Page: : it's similar to making a page with next to no data just with a few lines, those lines just contains essential word hence hunt positioning will increment however there haven't any data for client. This page has connections to option pages or sidetracks to an alternate page. It moreover called section page, entry page, bounce page, extension page and so on.

I attempt to give you enough learning about black hat SEO trust you comprehend what is dark cap seo and dependably attempt to evade above strides for safe your site or web journal from web crawler punishment dependably attempt to do white hat seo for your site or site.

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