Top 3 Inbound Marketing tactics to try, now!

Various inbound marketing tactics should be at the core of every company’s digital strategy. The fantastic thing about inbound marketing is that every company can do it! The question is, where should you start?
Based on the ‘I-want-it-now!’ world that we currently do business in, here are the top three inbound marketing tactics for your business to try, right now!

1. Create an inbound-ready website.

The first thing every company must do before beginning the inbound marketing process is prepare their website for the increase in inbound leads. The focus of the website should shift from a static webpage to one that not only encourages visitors to return to the site several times, but also engage in the content on the website by commenting, sharing, downloading content, and more.
There are many ways to go about shifting your website from a static page to a lead generating and nurturing masterpiece:

• Integrate a blog section within your website, with an easy way for each post to be shared on social media.
• Create a free content offer on your home page, downloadable after filling out a form to gather intel on your prospect.
• Create an eye-catching call-to-action, leading to a landing page. This can be in the form of a free assessment/consultation, booking page, request for more information, or anything relating to your specific field.
• Make sure that all links to your social media pages are clearly shown on all pages to encourage prospects to get involved.

2. Get involved with social media

Social media has become one of the most powerful ways a company can spread its message, but it needs to be done properly. Most companies seem to use social media as a one-way message platform only, rarely encouraging discussion. The main things to remember when using any sort of social media platform are:

• Share your content, and encourage your prospects to get involved in the re-sharing of your posts.
• Ask questions, and look to engage in conversation.
• Prove you’re the best in the game – deliver the facts to your audience.
• Don’t forget to use hashtags!

By creating conversation and good press through social media, your company can easily stand out from the competition and nurture its leads.

3. Blog, blog, blog!

So, you’ve got the blog section on your website, now it’s time to spread your message, frequently and consistently. The content is key when it comes to blogging, but be wary of what you post. Your blog shouldn’t be used as a sales tool – that is to say, don’t blog to advertise your product. Blogging should be used to help answer any questions that your prospect base might have in regards to the field you’re in. The key to maintaining a successful blog is to:

• Create an editorial calendar, and encourage various people within your organization to contribute to the blog. This proves that the people within your company are the top of their discipline, and ensures your blog covers a massive level of topics.
• Don’t sound like you’re selling youdrself – blog to educate, blog to show thought-leadership, and blog to help your prospect base make informed decisions.
• Try to answer the most common questions your prospects might have in your field.
• Allow subscribers, so that you can deliver your content to your prospect base with ease.
• Share everything on social media.

By doing all of this, not only do you create a level of comfort for your prospect, build rapport with your prospect before the first meeting, nurture your leads, increase your search ranking and encourage conversation, but you create compounding marketing materials that never leave the internet. The more you implement inbound marketing into your strategy, the more leads you’ll be able to convert. By employing these three simple techniques, you’ll put yourself on the right track to inbound success!

Read Original Article - https://www.linkedin.com/pulse/20140707214109-175992332-top-3-inbound-marketing-tactics-to-try-now